Monday, 6 May 2013

Introduction

Inflation is an increase in general prices in an economy. When inflation occurs, each ringgit of income will buy fewer goods and services than before. It causes a reduction in the value of money (McConnell, et al., 2012). But this does not need to have an immediate effect on the consumers’ purchasing power. Purchasing power only declines if the people’s income increases less rapidly than prices. The main measure of inflation is the Consumer Price Index (CPI). The government uses this index to report inflation rates each month and each year. There are two types of inflation, demand-pull inflation and cost-push inflation (McConnell, et al., 2012). Inflation was chosen as our topic because it reflects on everybody’s daily lives. It tells people whether the price of goods has gone up or down. It also tells about the purchasing power each ringgit has now compared to the past.




According to an article on the The Star Newspaper, published on 17th April 2013, Malaysia’s inflation rate rose by 1.6% in March 2013 from a year ago due to higher costs of food and non-alcoholic beverages. The Department of Statistics Malaysia reported that the CPI for March rose to 106.2 from 104.5 a year ago. The increase was in line with consensus. “The index for food and non-alcoholic beverages, and non-food products for March 2013 showed increases of 3.3% and 1.0% respectively as compared to the same month in 2012,” it said (Star Publication (M) Bhd., 2013)


Questions and Answers signpost
With the issues stated above, throughout this report, the aim is to understand why inflation occurs, what are the factors that are affecting inflation rates, how is inflation rate calculated, what are the effects of inflation, what is the government doing to control the effects of inflation, and how inflation affects consumers’ purchasing behaviour



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Conducting a survey was not easy nor was it hard. The first limitation was about the people who were going to be our candidates for the survey. They were mostly students and they may not be very clear of the questions in the questionnaires. So the questionnaires were well structured, making it simple to understand while maintaining its complexity to ensure that the desired data was obtained. The second limitation was the reliability of the data gathered. Like most surveys, the results may not be accurate. The candidates may not be very truthful when answering the questionnaires. Despite the limitations, sufficient data was obtained from the survey which helped in completing this report.

Methodology




       A survey was compiled to find out about the people’s understanding about inflation. Questionnaires were given out to 30 people from the age of 17 to 55. The survey was conducted at various locations like Taylor’s University Lakeside Campus. The candidates were asked about their understanding of the word “inflation”, how does inflation affect them, their awareness of Malaysia’s inflation rates, their reaction towards an increase in prices of goods and services, the effects of inflation on Malaysia’s economy, and their opinion on the government’s effort to curb inflation. Other than surveys, research about the effects of inflation, Malaysia’s inflation rates etc. were done using the internet and other resources. Reading of online articles, newspapers, and business magazines were also done to understand more about inflation. The methodology is reliable because the survey was done assuming that the candidates represent majority of the citizens and their answers to the questionnaires are truthful. The resources and articles are also assumed to be correct and accurate.


Findings and Analysis




Why does inflation occur and the factors that are affect inflation rates 

         Inflation occurs when there are changes in the demand and supply of goods and services. If there is an excess of total spending beyond the economy’s capacity to produce, the average price will increase as a result of the increased demand for goods and services. Producers take the opportunity to raise the price to cope with the increase in demand and increase revenue. This inflation is known as demand-pull inflation (McConnell, et al., 2012). Inflation can also be a result of higher prices being charged on to the end-user. These higher costs might have been caused by increased raw material costs or production costs, or higher tax rates. This inflation is known as cost-push inflation (Triami Media BV, 2009). The increase in price of goods and services caused by demand-pull inflation and cost-push inflation will increase the inflation rates and vice versa.


      From the survey that was conducted, 80% of the candidates understood the term “inflation” and why does inflation occur.








How Inflation Rate is Calculated

     The main measure of inflation in Malaysia is the Consumer Price Index (CPI), compiled by the Department of Statistics Malaysia. Historically, from 1973 until 2013, Malaysia’s inflation rate averaged 3.74% reaching an all time high of 23.90% in March 1974 and a record low of -2.40% in July 2009 (Fedec, 2012)

     To calculate inflation rate, a wide range of prices of consumer goods and services, known as the market basket, from retailers across Malaysia are collected and recorded. The composition of the market basket is based on spending patterns of urban consumers in a specific period, example 2011-2012. The Department of Statistics updates the composition of the market basket every two years so that it reflects the most recent patterns of consumer purchases and captures the inflation that consumers are currently experiencing. The rate of inflation is equal to the percentage growth of CPI from one year to the next. For example, the CPI was 104.8 in 2012, up from 103 in 2011. So the rate of inflation for 2012 is calculated as follows:


Rate of inflation= [(104.8-103)÷103]×100=1.75% 


(McConnell, et al., 2012)

From the survey that was conducted, only 2/3 of the candidates are aware of the inflation rates in Malaysia.










The Effects of Inflation



         The CPI is used to adjust wages or salaries, pensions, and Social Security benefits. The central bank uses these readings to determine interest rates. For example, if the Bank’s Monetary Policy Committee estimates the inflation rate to be over 2% in the next two years or so, it might decide to increase interest rates to try to subdue it. On the other hand, if it estimates the inflation rate to be below 2%, it might decrease interest rates. Inflation is a crucial factor when banks set interest rates for mortgages and saving accounts (Davies, 2012).






      Other than interest rates, people’s purchasing power is also affected by inflation. If people’s income increases less rapidly than prices, their purchasing power decreases. But if their income increases with the prices, their purchasing power will not be affected. Value of money is also affected by inflation. The value of RM 1 now is very different compared the RM 1 ten years ago (McConnell, et al., 2012).




      People affected by inflation are fixed-income receivers, savers, and creditors. Firstly, people whose incomes are fixed notice their incomes fall when inflation occurs. Example, landlords who receive lease payments of fixed ringgit amounts will be affected by inflation as they receive money of declining value over time. Secondly, savers are affected by inflation because as price rises, the real value of an accumulation of savings deteriorates. Of course, most forms of savings earn interest. But the actual value of savings will still decline if the rate of inflation exceeds the rate of interest. Lastly, creditors who lend money will suffer a loss because of inflation. As prices go up, the purchasing power goes down. So creditors get back the same amount of money with lesser value (McConnell, et al., 2012).

         Output also decreases because of inflation. Cost-push inflation causes the prices of goods and services to increase. As price rises, the quantity demanded falls. Therefore, firms respond by producing less output (McConnell, et al., 2012).


What the Government is doing to control the Effects of Inflation



     The government needs to control high levels of unpredictable inflation since it can severely disrupt the economy, cause uncertainty in financial decisions, and redistribute wealth unevenly. The tools they have available are monetary policy, fiscal policy, subsidies, and various controls on prices, tariffs and monopolies (Cedar Spring Software, Inc., 2004). “The government is continuously looking for ways to rein in inflation to lessen the burden on the people,” said Deputy Prime Minister Tan Sri Muhyiddin Yassin. The government’s annual subsidies are RM457mil on sugar and RM2bil on diesel and petrol (Star Publication (M) Bhd, 2012).




      The government can also curb inflation through the central bank, Bank Negara Malaysia. Bank Negara Malaysia applies policies such as monetary policy and fiscal policy. Monetary policy can control the growth of demand through an increase in interest rates and a contraction in the real money supply. Higher interest rates reduce demand by discouraging borrowing by both households and firms and increase the rate of saving. The rise in mortgage interest payments will reduce homeowners’ disposable income and their ability to spend. Higher direct taxes and lower government expenditure through fiscal policy increase the rate of leakages from the circular flow and reduce injections into the circular flow of income and will reduce demand-pull inflation at the cost of slower growth and unemployment (Tutor2u Limited, 2013).

       From the survey that was conducted, 17 out of 30 candidates thought that the government has been doing a good job to curb inflation.


Consumer Purchasing Behavior when Inflation occurs



       An increase in inflation means an increase in prices of goods and services. This is bound to have an impact on the consumers’ purchasing behavior. The increase in inflation affects whether or not a consumer is able to afford the goods and services at a higher price. Inflation directly affects the value of money because when inflation goes up, the value of money goes down, and so does the consumer’s purchasing power. Inflation especially affects consumer behavior when wages do not increase to accommodate the increase in prices (Lee, 2013).

       Consumers’ purchasing behavior when purchasing essential goods and services may not change much because they need it to fulfill their needs. On the other hand, consumers may be more cautious when spending their money on products and services that they desire. To save costs, consumers will start looking at alternative brands that offer the same product at a cheaper price. Consumers may also turn to locally produced goods instead of imported goods because local goods are cheaper.

            According to the survey that was conducted, 28 out of 30 candidates’ purchasing power was affected by inflation.

Conclusion

     
In a nutshell, inflation is an ongoing global phenomenon that affects everyone. With the world’s population that is rapidly growing, resources will continuously become scarce and this will definitely raise inflation rates. What is inflation, how it is calculated, and how the inflation rates affect and are used by the government, companies and even regular people before taking certain actions and when making purchase decisions is explained. In Malaysia, the citizens are lucky to have a stable inflation rate with the government setting certain policies as well as giving subsidies on certain products to suppress the direct effects of inflation. The Malaysian government must implement the monetary policy, fiscal policy, goods and services tax, and subsidies effectively to ensure that Malaysia’s economy will grow healthily, helping Malaysia to achieve a developed nation by 2020. This report can be used to analyze how the consumers are affected by inflation, and the results could be used to determine whether there is a need to carry out awareness among the consumers on the knowledge about inflation and the ways of coping with it.

References


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Cedar Spring Software, Inc. (2004) Get Objects. [Online] 
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[Accessed 30 April 2013].

Davies, P. (2012) BBC News Business. [Online] 
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[Accessed 30 April 2013].

Fedec, A. (2012) Trading Economics. [Online] 
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[Accessed 30 April 2013].

Lee, S. (2013) eHow. [Online] 
Available from: http://www.ehow.com/info_7920459_economic-factors-affect-consumer-behavior.html
[Accessed 30 April 2013].

McConnell, C. R., Brue, S. L., Flynn, S. M. & Grant, R. (2012) Economics. 19th ed. New York: McGraw-Hill/Irwin.


PressTVGlobalNews (2011) Malaysia Inflation. YouTube [video]. 18 January. Available from: http://www.youtube.com/watch?v=X8PptXS1s-8 [Accessed 2 May 2013].

Star Publication (M) Bhd (2013) TheStar Online. [Online] 
Available from: http://biz.thestar.com.my/news/story.asp?file=/2013/4/17/business/20130417184859&sec=business
[Accessed 19 April 2013].

Star Publication (M) Bhd (2012) TheStar Online. [Online] 
Available from: http://thestar.com.my/news/story.asp?file=%2F2012%2F4%2F27%2Fnation%2F20120427221633&sec=nation
[Accessed 30 April 2013].

Triami Media BV (2009) global-rates.com. [Online] 
Available from: http://www.global-rates.com/economic-indicators/inflation/inflation-information.aspx
[Accessed 30 April 2013].

Tutor2u Limited (2013) Tutor2u. [Online] 
Available from: http://www.tutor2u.net/economics/content/topics/inflation/controlling_inflation.htm
[Accessed 30 April 2013].